October 26, 2017

Probably the only reason why email marketing is not working for you (and how to fix it)

Reading Time: 2 minutes

Dear friend,

By the end of this short letter you will discover the only reason why your email marketing it not being successful. This doesn’t affect only you, most business suffer from the same issue.

Once you understand what it is and how to combat it, then the world of email marketing will unlock for you. I have seen this symptom in many of my clients and the remedy is easier than you think.

Sounds too good to be true? let me explain…

Whenever I sit down with a new client I discuss how they market their business online. The usual list comes up:

  • Social Media
  • Paid Advertisements
  • Email Marketing

From that little arsenal, it sounds like they should be having a world of success with their online campaigns.

Then I ask the simple question of “how often do you do [email marketing]?”

Usually the answer is always along the lines of:

“Once a week, but after a while I stopped because I didn’t get much response”

“Once a month, but I now I only do it once every so often”

“I never did it regularly”

All of these answers boil down to one major thing… They stopped doing it regularly. Email marketing is not something which you get right straight away. Of course there are techniques to boost response rates like the ones I discuss here, but you always need to tweak you campaigns.

Unlike with social media where it’s much easier to build a following, or paid advertisements where you can expect a response, email marketing it requires patience and moulding.

Email marketing is what sets an individual apart from the crowd. It’s personal and direct to your audience’s mail box. You silently create offers and make sales, without the eye of your competitors watching your move.

Regularity and persistence is key to being successful at email marketing. Keep giving your audience great content on a regularly basis while your persistently alter your emails til they start clicking… ultimately leading you to making sales.

The beauty of email marketing is once you get it right once, you can reuse the formula over and over again. It just takes a little work in the begging for you to unlock it.

Til next time,

Jordan

P.S. If you are having problems even building a list or struggle to deliver great content to your audience, then check out this letter where you will discover the tools to fix it